The impact of business intelligence on the marketing with emphasis on cooperative learning: Case-study on the insurance companies

• Business intelligence has a significant effect on marketing through organizational learning. BI critical impact financial performance and customer behavior performance. teams have notable significance Intelligence involves the strategies technologies employed by businesses for data analysis of business information. This study investigates Marketing with emphasis cooperative Learning. Descriptive-survey research method field were employed. 186 samples employees from insurance companies are statistical population. The face validity experts' opinions to determine questionnaire investigating. Cronbach's alpha Composite reliability appraised accuracy questions. methods in descriptive statistics as Absolute Frequency Distribution tables, mean confirmatory factor. results revealed that certain Learning (Value Statistics was greater than 1.96), Financial Performance (VoS 2.57), Customer Behavior 2.57). Also, Despite, does not less 1.64).